We are a boutique beauty spot based out of Auckland New Zealand with big dreams. We want to change the way the beauty industry is perceived. Our industry has long been associated with barbaric practices, empty promises and shallow ideals. We think we should do better. That’s why we value transparent practices, clean ingredients and game changing technology. 

 

Our range of beauty and wellness products have been cherry picked to give you the perfect balance between form and function. 

 

Beauty comes in all shapes and sizes. We want to reflect this by working with brands that are inclusive in their marketing and product options. We also like a bit of exclusivity (who doesn’t) so you won’t find our brands in cheap department stores or bargain websites. Our brands are unique! Just like you.

The most powerful thing you can do to change the world is by being a conscious consumer.

So join our movement and celebrate new kind of beauty.